Sonia Serfaty

“Think Global, Act Local”


With nearly 20 years of experience in managing multicultural teams and overseeing global and European operations, I support our international and local clients with their transformation strategies and in rolling out activities in their domestic and nearshore markets.


My duties within the armatis-lc International Division are to:

  • Contribute to the roll-out of our international strategy
  • Define internal and external growth areas for the group
  • Ensure that our clients achieve their business objectives

We have focused on two regions for our international expansion: the Iberian Peninsula and Central Europe.

The Iberian Peninsula, because the market is culturally similar to that of France, particularly Portugal, where the quality and cost of labour enables us to process domestic, French-speaking, Spanish-speaking and international operations with a high level of quality.

Central Europe, with a particular focus on Poland, where we offer local and international clients all our French operational and technical expertise.

Our objective is to develop our group internationally with sites in countries neighbouring these regions.

This combination affords us significant advantages, enabling us to offer global companies high-quality multilingual services.
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