Armatis Group unveils its new brand identity
Paris, February 8, 2021. Armatis, one of the pioneers and leaders of the customer relations sector in France, is unveiling its new brand identity redesigned around its signature tagline « Your Customer First » – a true leitmotif for its 9,000 employees.
« Your Customer First » is the result of a reflection process into the group’s positioning and values, which are resolutely focused on its ambition to always satisfy the needs of its partners and their customers.
Through its geometric construction, the logo instils cohesion, strength and harmony to better reflect the unique link between Armatis and the businesses it serves.
The « Your Customer First » mantra also guided the redesign of the Armatis website, which aims to provide visitors with a brand new experience that reflects the group’s identity, missions, and promise.
« We are very proud of the trust that our partners have placed in us over the past 30 years by delegating the management of their customer relations to us.”
Explains Denis Akriche, founder and chairman of the Armatis Group.
« Your customer first is a promise we make to them: we will continue to do everything we can to listen, understand and better advise their customers. »
« This change has been driven by the desire to better reflect the company’s image. Over the last few years, we have significantly expanded our services, integrating new technologies as well as new near-shore destinations and multilingualism to be as close as possible to our customers’ clients. »
Explains Marcos Gallego, Armatis’ Deputy Managing Director.
« Our know-how acquired over the last few years has allowed us to develop a sharp and relevant sector-based approach. Organising teams by sector of activity enables us to bring together the best experts who are highly aware of the developments and characteristics of a given market, and thus able to engage in a regulatory-compliant, knowledgeable and sustainable relationship with clients.”
With 9,000 expert employees operating from 21 sites, half of which are in France, and an innovative solution offering that integrates Data Management, CRM and Virtual Reality, Armatis addresses the entire customer journey across all interaction channels in a variety of sectors. Today, the company supports major players in the energy, banking, insurance, media-telecom, retail, e-commerce, health and tourism sectors.
About Armatis
Armatis has been a specialist in outsourced Customer Relations since 1989. A French company with an international dimension, Armatis operates through 11 sites in mainland France and 10 international sites. The group employs 9,000 experts who share a common vision – « Your Customer First » – to support Armatis’ partners throughout the entire customer journey with a global multi-sector offer, in a French-speaking or multilingual environment. The group places social and societal responsibility at the heart of its commitments, which is reflected in the implementation of a human resources policy that respects its social, economic, and ecological environment.