Luxury Industry

Reinventing the VIP Customer Relationship in the Digital and Proximity Era

Luxury is an international, multicultural universe where every client expects unique attention. Beyond rarity and excellence, today’s clients seek bespoke experiences and high-end service—even in digital environments. To continue inspiring, delighting, and embodying the avant-garde, brands must elevate the senses and nurture the quest for perfection.

 

Armatis supports luxury houses in creating exclusive customer experiences, combining high standards, personalization, and innovation.

Key Trends Shaping the Luxury Sector

Digital Transformation of Services

The rise of online services pushes luxury brands to rethink their communication, making them simpler, always accessible, and tailored to all clients. Digital transformation is now central to luxury, merging immersive tech with craftsmanship for a refined “phygital” approach.

Personalization of Relationships

The essence of luxury lies in elegance, service, refinement, pleasure, and dreams. This unique universe has always sparked desire and follows its own codes. Advanced personalization, powered by AI and data, is redefining high-end communication and customer engagement.

Business Development

Extending the boutique experience, we create strong emotional bonds at the point of purchase, grounded in authentic advice and connection.

Accessibility and Inclusion

Delivering a unique experience for every client means exceeding expectations and providing exceptional, efficient service from the very first contact.

Prestige Customer Service

A dedicated premium team ensures VIP clients receive privileged attention, enchanting them, building loyalty, and maximizing their value.

Our Approach

Armatis is your specialized, experienced partner, holding all certifications to guarantee operations based on the highest standards—leveraging people, technology, and data.

1

Putting people at the heart of digital

2

Turning regulatory constraints into trust-building opportunities

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Valuing every interaction to enrich customer relationships and knowledge

Our solutions are designed to be omnichannel, secure, empathetic, and performance-driven.

85%

of luxury clients expect extreme personalization in their shopping experience.

70%

of luxury consumers research online before buying in-store.

40%

of luxury buyers are influenced by social networks in their journey.

65%

of luxury clients want 24/7 customer service with expert advisors.

90%

of luxury brands consider loyalty a top priority in their digital strategy.

1 in 2

luxury clients abandon their cart if the digital experience is not seamless.

Key Figures Shaping the Luxury Customer Experience

Our Commitments and Points of Pride to ensure your performance

EcoVadis Gold Label

ISO 27001 Certification

NIS2 - Ready

Exemplary CSR Commitment

UGAP-certified ticketing and CRM platform

Case studies : Measurable Results

Tailored Solutions for the Luxury Sector

Armatis supports luxury brands in realizing their ambitions and constantly reinvents itself to meet tomorrow’s challenges, driven by augmented reality, v-commerce, and artificial intelligence.

Omnichannel customer service

Phone, email, chat, messaging, social media—with advisors trained in the emotional and regulatory demands of the sector.

Sales & portfolio management

Acquisition, loyalty, commercial rebound, portfolio monitoring—driven by behavioral data.

Technical support & helpdesk

Level 1 and 2 support for your digital platforms..

Middle & back-office management

KYC, document verification, complex case handling, compliance.

Debt collection

Amicable and pre-litigation strategies, empathetic dispute management, PCI DSS compliance.

Trust & Safety

KYC, KYB, fraud prevention, sensitive content moderation, GDPR and eIDAS compliance.

Ready to transform your customer relationship?