Technology: A catalyst for customer experience transformation and business performance

We are a People and Tech company

This means we design our operations to harness the best of both worlds: Human expertise brings spontaneous adaptability to context and emotions. Technology reduces effort and friction in both customer journeys and internal business processes.

We are convinced that deploying technology at the right time, in the right journeys, is a key factor in your business’s competitiveness, as well as a lever for enhancing the added value of every human contribution.

We are a technology leader, fueled by the experiences we deliver every day for brands

Each year, Armatis manages millions of conversations and actions on behalf of the world’s leading brands, serving customers, prospects, and partners.

Drawing on this experience, we seized the opportunity to develop a suite of solutions that address the challenges and objectives we encounter daily.

SquAire: The Armatis suite of solutions empowering clients with technology and AI to unlock human potential.

Our positioning as a technology company is based on the following principles:

Needs First, Not Tech First: Use cases drive our approach.
Proven Value: Demonstrate the added value of every feature.
End-to-End Data Mastery: No “black boxes.”
Open Solutions: Favor open source and external integration.
Flexible Adoption: Solutions adapt to each brand’s needs.
Comprehensive Consulting: Guidance before, during, and after deployment to ensure the best fit.
Control Interfaces: Provide management and oversight tools, including AI systems.

Our approach to technology is the fusion of who we are—people, tech, and data—with the promise we embody : Delivering Value, Impact, Now_

To support these principles, we have adopted the following technological guidelines

Open Source

Freedom and flexibility

Cost control

Security and transparency

Scalability and customization

Community and ecosystem

Sovereign Hosting

Data security

Low dependence on token price fluctuations

Compliance with the AI Act

Independence from state-driven providers

Code Ownership

End-to-end product control

Advanced technological expertise

Ability to deliver our own evolutions

AI Lab

Exploration of use cases

Feature testing

Mastery of the complexity of LLMs and AI architectures

Any Contact Center

Maximum quality and security standards

Product packaging

Competitive pricing and market-based models

Technical and functional modularity at the heart of the SquAire offering

The SquAire offering is designed to precisely match client needs, whether for internal or external centers, and is therefore built as a modular approach. We believe in providing you with the right balance of technical sophistication and features, as well as creating the conditions for a certain level of autonomy in how you adopt and configure solutions.

SquAire is a set of products and solutions that you can combine as needed:

SquAire Interaction

The omnichannel platform integrating AI and a business process orchestration engine.

SquAire Performance

The multilingual quality monitoring platform, integrating AI and insights management.

SquAire Knowledge

The knowledge management and orchestration platform for your advisors and managers.

SquAire Automation

Our ecosystem of technology partners dedicated to automating actions or conversations.

In addition to our proprietary technology offering, we have built a robust partnership approach, aiming to provide a set of solutions that meet all your needs.

We offer tailor-made solutions, adapted to the specific requirements of each brand—whether proprietary or partner technologies, deployed alone or integrated into a complete ecosystem.

Our unique positioning: combining the roles of software publisher and integrator to create the most relevant technology environment for you.

Beyond our technology partnerships, we can provide you with:

Insights into market trends
Consulting expertise, particularly drawn from our operational experience
Demonstration, benchmarking, and networking capabilities where needed
An understanding of the technical and functional specificities of certain providers
A flexible approach to adopting and adapting solutions to the needs of each brand

Our partnership strategy allows us to build and maintain specific relationships with specialists identified and selected for their technological relevance.