How Armatis supports a leading energy company in the digital transformation of its customer service

Key figures

72% of customer interactions managed through emerging technologies (messaging, chatbots) in 2022, compared to just 11% in 2017 — a 6.5x increase in 5 years

Coverage across 4 strategic regions

Customer management operated from 3 production sites using centralized, multisite management

Process automation powered by RPA (Robotic Process Automation)

The challenge

Faced with digital transformation and rising customer expectations, a major player in the energy and water sector sought to modernize its customer relationship management. The goal: to handle a growing volume of interactions while ensuring consistent quality across multiple regions, with high demands for responsiveness and personalized service.

Objectives

  • Provide end-to-end customer journey management: information, routine inquiries, service activations, claims, intermediate procedures, billing, and collections

  • Deliver a seamless and consistent experience across several regions, accounting for local specificities

  • Integrate innovative digital solutions to meet evolving customer behaviors and preferences

  • Optimize costs and turnaround times while maintaining top-tier service quality

The Armatis solution: a customized, agile approach

Armatis implemented a digital-first, agile organization structured around four key pillars:

1. Multisite management

Three production centers strategically distributed to cover four essential regions efficiently, all coordinated through centralized oversight.

2. Omnichannel Customer Care

Teams handle inbound and outbound calls as well as back-office operations, ensuring uninterrupted service across every communication channel.

3. Advanced Digitalization

Today, 72% of contacts are processed via digital channels such as messaging and chatbots, enabling fast, relevant responses aligned with modern consumer usage.

4. Intelligent Automation

Using Robotic Process Automation (RPA), repetitive and structured tasks are automated, including:

  • Automatic handling of simple requests (service activation, address changes, etc.)

  • Reduction of human error

  • Freeing up advisors to focus on complex and value-added interactions

Results Achieved

Enhanced Customer Satisfaction

Users experience faster, smoother service tailored to their needs.

Increased Operational Efficiency

Automated processes allow more requests to be handled in less time.

More Agile and Personalized Customer Relations

Channels are expertly matched to customer needs, optimizing engagement and resolution.

Continuous Improvement

Performance is tracked in real-time, allowing for rapid adjustments and ongoing enhancements.

Key Success Factors

Shared Vision: Full alignment between our client’s strategic goals and Armatis’ innovation capabilities.

Gradual Transition: Smooth migration from legacy systems to new digital solutions without service disruptions.

Training & Support: Significant investment in upskilling teams on new tools and workflows.

Continuous Measurement: Performance-driven management with precise KPIs and ongoing optimization.

Why Choose Armatis?

Industry Expertise

Our partnership exemplifies our strong ability to transform customer experience in traditional sectors. We understand the unique market dynamics of the energy sector and its regulatory environment.

True Strategic Partnership

We’re more than a service provider — we commit to delivering measurable results and supporting our clients for the long term.

Cutting-Edge Innovation

Our solutions blend technological excellence with relational quality, continuously investing in emerging tech like conversational AI and predictive analytics to stay ahead.

Looking to modernize your customer relationships while controlling costs?

Discover how our digital solutions and multisite expertise can transform your customer journeys, boost satisfaction, and optimize your operations.