How a European telecom leader boosted its sales performance

Context

A major European telecom operator chose Armatis to optimize its telesales activities and strengthen its customer acquisition strategy. With operations across multiple markets and a wide range of services (fiber, mobile, ADSL), the challenge was to maximize commercial performance while maintaining a high-quality customer experience.

This 20-year collaboration demonstrates Armatis’ ability to adapt to market shifts and the evolving needs of its partner, delivering innovative, tailored solutions.

Results

of sales targets achieved
0 %
immediate customer satisfaction
0 %
sales conversion on enterprise fiber solutions
0 %
qualified and documented contacts
0 M

Industry

Telecommunications

Scope & channels

Multi-site, multichannel

Challenges

  • Multi-product complexity: managing fiber, mobile, and ADSL offers efficiently with versatile advisors

  • Commercial performance: achieving and exceeding ambitious targets in a competitive market

  • Customer quality: maintaining high satisfaction levels despite heavy transaction volumes

  • Technological innovation: integrating AI and data mining to optimize KPIs

Les objectifs

  • Exceed sales targets through proven relational expertise

  • Optimize hot lead management with competitive acquisition costs

  • Boost cross-sell and up-sell across digital campaigns

  • Sustain over 95% customer satisfaction

Armatis solution

A holistic approach combining human expertise, technological innovation, and operational excellence.

Multi-product advisory expertise

Skilled advisors able to tailor diverse offers with a consultative, customer-centered approach.

Technological innovation

Integration of AI tools for scoring, predictive analytics, and real-time campaign optimization.

Advanced campaign management

Expert handling of crisis campaigns, ad hoc initiatives, and new concept launches.

Dedicated fiber lead desk

Specialized taskforce processing hot leads instantly, reducing acquisition costs

Continuous improvement

Automated testing and feedback analysis to steadily improve both sales and satisfaction

Omnichannel support

Online chat, remote technical assistance, and personalized customer care

Measured results

A measurable, lasting impact within a few months:

110% of sales objectives achieved

95% immediate customer satisfaction

40,500 leads generated

90% conversion rate on premium offers

594 campaigns successfully delivered

This transformation demonstrates Armatis' ability to

Mastering multi-product complexity

Expert telecom knowledge to handle complex product portfolios, while ensuring customers receive personalized advice.

Driving technological innovation

AI, data mining, and predictive tools used to outperform KPIs and optimize campaigns continuously.

Delivering sustainable results

20 years of proven partnership, consistently exceeding objectives, sustaining high customer satisfaction, and demonstrating ROI.

Adapting to market change

Agility to design new approaches (digital campaigns, instant chat, hot lead processing) aligned with emerging needs.

Ready to boost your sales performance with a tailored telesales model?

Discover how we can optimize your acquisition strategy with innovative solutions and guaranteed results.