How a B2C Auto Finance Player Grows Its Insurance Portfolio
The Context
A major player in consumer auto financing wanted to grow complementary insurance sales while securing customer relationships with individuals. Since 2017, it has relied on Armatis to operate a system covering sales, retention, and back-office management.
Results
of files processed with argued contact, ensuring efficient and qualified customer interactions.
0%
contact-to-conversion rate, reflecting optimized conversion through a carefully crafted customer experience.
Over 0%
Sector
Banking & Insurance – B2C
Scope & Channels
Back-office management Portfolio sales and management
Objectives
Increase subscription rates to complementary insurance without harming customer experience.
Better detect multi-equipment opportunities within the existing customer base.
Ensure regulatory compliance and industry expertise in a demanding banking/insurance environment.
The Challenge
Build, within an outsourced scope, a sales force capable of balancing commercial performance, advice, and regulatory requirements (IAS), while remaining agile enough to match campaign rhythms, follow-ups, and offer evolutions.
Solution Implemented
Combined Sector Expertise
A blend of best practices and banking/insurance-specific methodologies.
Tailored Support
A dedicated project and management team, reinforced by an insurance specialist, supports each client with flexibility and precision.
Balanced Sales-Service-Advice Dynamic
A harmonious approach combining commercial development and service quality, without aggressive pressure on portfolios.
Optimized Production Plan
An effective production plan crafted considering client challenges, including disengagement management and follow-up optimization.
Precise Performance Monitoring
Rigorous tracking with team coaching, action plan controls, and regular adjustments to ensure commercial objectives are met.
Client Benefits
Boosted Sales and Secured Satisfaction
A managed system increases insurance sales while ensuring policyholder satisfaction and loyalty.
Optimized and Multi-Equipped Portfolio
Systematic opportunity detection better valorizes the existing portfolio through relevant multi-equipment proposals.
Perceived Compliance and Professionalism
Final customer interactions reflect high compliance and professionalism levels, building trust.
Concrete Results
Argued contact rate ≥70% of files processed.
Transformation rate ≥15% of argued contacts.
Key Success Factors
Expert and Certified Team
IAS-certified team, regularly trained, ensures compliance and quality advice delivery.
Structured Opportunity Detection
Structured process identifies opportunities to maximize portfolio value, especially via multi-equipment.
Personalized Commercial Approach
Commercial proposals precisely tailored to real customer needs for better fit.
Agile and Innovative Support
Proactive agile support with multiple POCs (speech analytics, satisfaction surveys, etc.), followed by solution industrialization.