How a B2B Healthcare Player Secured Its Professional Client Relationships End-to-End

Context

A player in the B2B healthcare ecosystem needed to renew a fleet of equipment, maintain service quality, and support professional users across the entire value chain (assistance, after-sales service, renewal, commissioning). The operation required a commercial approach adapted to portfolio maintenance and proven multi-channel coordination.

Résultats

Industrialized quality trajectory through targeted satisfaction surveys and continuous improvement loops.
End-to-end operational coverage with expert incident resolution.
Reliable processing through co-developed technical solutions managed by a unified CIM.

Sector

Healthcare – B2B

Scope & Channels

Multi-channel

 

Objectives

  • Ensure the reliability and security of processes and transactions related to user journeys.

  • Reduce friction at the “moments of truth” to restore trust in solutions.

  • Standardize customer relationship management and accelerate request resolution.

The Challenge

Orchestrate a market renewal at scale while ensuring service continuity and quality across heterogeneous incoming and outgoing flows, without degrading the professional user experience.

Solution Implemented

Support from a dedicated team of advisors

Dedicated team of multi-skilled advisors, omnichannel media, and a system proven over 20 years.

Strategic satisfaction study

Strategic satisfaction study, targeted surveys, and iterative action plans.

Technical excellence and lasting value

Application and value-creation solutions, with technical co-development serving efficiency and reliability.

Customer Interaction Management

Implementation of a Customer Interaction Management (CIM) system for unified management and data qualification at every point of the journey.

Diagnosis and prioritization

Comprehensive expertise to resolve breaking points.

 

Client Benefits

Enhanced continuity and reliability

Dedicated expertise for rapid incident resolution and unified management ensures optimal service continuity and perceived reliability.

Streamlined user experience

Friction is reduced, and key moments become simpler and more pleasant, delivering a more professional and consistent experience.

 

Data-driven decision and action

With qualified data and satisfaction surveys, decisions are made faster, and actions are better targeted to maximize performance.

Concrete Results

Streamlined processes with a high rate of reliable operations, supported by the client’s IT department.

Measurable reduction in breaking points and continuous improvement of associated business performance.

Human + technology alignment enabling deployment and resolution deadlines to be met.

Key Success Factors

Co-development focused on efficiency

Technical solutions are developed collaboratively to ensure operational efficiency and process reliability.

Unified CIM for data-driven management

A unified information system leverages data at every stage, enabling continuous process improvement.

Integrated satisfaction surveys

Targeted client feedback is incorporated into an active, ongoing quality improvement approach.

Multi-level expertise

Experienced experts at each level ensure sustainable reduction of breaking points for better service continuity.

The Armatis Difference

Field culture and data-driven management

A unique combination of operational field expertise and data-driven governance via CIM and surveys optimizes performance continuously.

Adaptable system for B2B healthcare

Proven and flexible solution designed to cover the entire relational value chain in B2B healthcare.

Agility and customization of systems

Each project benefits from a tailor-made solution, quickly mobilizable teams, and adaptability to peak flows to ensure uninterrupted service.

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