From key sectors: Retail, Energy, Luxury, Banking, Insurance, Automotive, Telecoms.
5 actionable convictions
To transform your CX strategy by 2030.
THE ASSESSMENT
At the dawn of 2026, customer experience is undergoing its deepest transformation.
Between customers saturated with digital, the explosion of generative AI, and an unprecedented quest for authenticity, CX decision-makers face major uncertainty. This study provides concrete answers.
How to integrate AI without destroying human value?
What are customers' real expectations by 2030?
How to turn your contact centers into growth engines?
WHAT YOU WILL DISCOVER
Concrete answers to pilot your transformation
01
Generative AI
How to use it as an exoskeleton to augment your agents, not replace them.
02
The human paradox
Why human interaction becomes the new strategic differentiator and how to leverage it.
03
The 2030 Customer
Their new behaviors, new demands, what they no longer tolerate.
04
The war for talent
The skills to recruit now to avoid being left behind.
05
The roadmap
5 convictions to prioritize your technology and human investments.
Download the study for free
Everything you need to know to prepare your CX strategy.
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WHAT THE STUDY REVEALS
Signals the market can no longer ignore
81%
of customers demand more human contact than before
The great realignment is underway.
70%
of customers ignore marketing messages
The future is not in automated bombardment. It lies in scarcity and relevance.
85%
of decision-makers see customer service as a profit center
The paradigm has shifted. Customer service is no longer a cost to cut, it’s a growth lever.