A brand that both reaffirms and asserts itself while reinventing. Yes, Armatis remains Armatis, and yet… while we are essentially the same, we are radically different.
In 2025, Armatis takes a historic step by unveiling its new brand identity. This marks a strategic turning point for the French pioneer in customer experience, now recognized as a leading player at the European level.
This is not a revolution in the sense that the company is not denying what has made it unique and successful. Rather, this move is about aligning the group’s strategy, driven by the ambitious Nova plan, with the company culture that must evolve to execute this strategy. This culture shift involves a “refresh” designed to better reflect who we are today, what we do, and, above all, what we aspire to become.
It is the culmination of a transformation led by a new leadership team, with a strong conviction: customer experience, enhanced by AI and grounded in human expertise, is one of the key levers for brand differentiation and growth.
Because our world moves fast. Because AI, data, evolving customer expectations, and employee aspirations are shaping a new landscape—one where experience is no longer just about performance in processes and journeys, but also about mindset and the deeper motivations that drive us to act.
Because our clients and employees expect more than just efficiency. They expect meaning. The famous “why” that business strategists talk about.
Armatis has always been able to anticipate change. In 2025, this means refocusing on what defines us: a unique blend of people, technology, and data serving the customer experience. We needed to shine a light on what truly sets us apart: our agility, our European culture, and our ability to combine operational efficiency with innovation.
Delivering Value. Impact. Now_
This is not an empty promise. It is our compass. Behind these three words lies an immediate, measurable, and embodied commitment:
This new identity wasn’t pulled out of a hat. It is the result of collective work led by our innovation, strategy, and marketing teams—with a shared conviction: the brand is a strategic asset.
What’s evolving:
✅ A bolder, more direct, more human voice
✅ A distinctive color palette for stronger market recognition
✅ A more digital and inclusive typography
✅ A cohesive brand platform at every level: recruitment, communication, business development
What remains:
Our name. Our story. And our belief that major transformations are driven by people.
They are at the heart of our new identity. Simple, powerful, and embodied:
At Armatis, we are Bold.
We dare. We go beyond objectives and boundaries while managing risks. We innovate without compromising on rigor.
At Armatis, we are Passionate.
We move forward with continuous learning, driven by the desire to learn, explore, and reinvent ourselves.
At Armatis, we are Ingenious.
We always seek a smarter way to do things. Not more complex—just more effective.
At Armatis, we are Impactful.
We put a part of ourselves into everything we do. Every decision matters, every interaction leaves a mark.
What we are launching today is not just a new design. It is a new way of speaking, acting, and being.
Rethinking our image also means projecting ourselves into the years ahead. It is about asserting the vision of a clearer, more committed, more coherent Armatis. A company that moves fast, but never alone. A brand that transforms itself to help others on their own transformation journeys.
Ready to write the next chapter with us?
Discover how we can accelerate your results.
