How a Leading Retailer Optimizes the Premium Customer Experience Through Innovation and Omnichannel Strategy
Key Figures
95% service quality across all interactions
100% of mail processed in under 8 days
85% of emails handled within 24 hours
12,000 social media interactions managed annually
Exceptional responsiveness: 4 hours to respond to customer inquiries
The Challenge
Deliver an exceptional customer relationship experience in a dynamic environment, ensuring seamlessness and quality at every stage of the customer journey—from first contact to crisis management.
The Objective
Develop a high-performing omnichannel customer service capable of handling a large volume of interactions, while guaranteeing a consistent experience across all channels and strengthening customer relationships through an agile and innovative approach.
Key Levers for Success
1. Multichannel Customer Engagement
Provide a seamless and fluid relationship across all contact channels: phone, email, social media, etc.
2. Proactive response to sensitive situations
Manage critical events with agility, such as product recalls, health crises, or customer incidents.
3. Omnichannel Performance
Unify and optimize various interaction channels to ensure service quality and adherence to processing deadlines.
4. Continuous Innovation via Social Media
Leverage data from social networks to adjust services in real time and respond precisely to customer expectations.
Our Approach
Armatis deployed an agile, customer-centric organization, combining human expertise and advanced technology to deliver a high-quality omnichannel customer relationship.
Cell-Based Organization and Dedicated Expertise
Specialized Team: 20 expert advisors trained on products and brands, providing premium customer service.
Social Media Monitoring
Active monitoring of influential social networks and conversations for proactive management of customer expectations.
International Coverage
Balanced distribution between local and global teams to ensure responsive and relevant service, regardless of where requests originate.
Continuous Innovation and Flexibility
Dedicated CRM Interface: Integration of the Armatis platform with the brand’s digital ecosystem for seamless interaction management.
Guaranteed Responsiveness
Active monitoring of influential social networks and conversations for proactive customer expectation management.
Ongoing Transformation
An organization focused on collective exploration and innovation, ensuring continuous improvement of processes and the customer experience.
Results Achieved
Relationship Excellence: 95% service quality and ultra-competitive response times for handling customer interactions (mail, email, social media).
Customer Satisfaction: High satisfaction rates thanks to swift management of complaints and requests across all channels.
Omnichannel Innovation: Smooth, proactive management of social media, positioning the brand as a leader in customer engagement on these channels.
Crisis Management Mastery: Ability to respond rapidly to crisis situations while maintaining a high level of service.
Ready to deliver a premium omnichannel customer experience?
Discover how we can optimize your relationship strategy with an innovative, tailor-made model..