How a Leading Retailer Optimizes the Premium Customer Experience Through Innovation and Omnichannel Strategy

Key Figures

95% service quality across all interactions
100% of mail processed in under 8 days
85% of emails handled within 24 hours
12,000 social media interactions managed annually
Exceptional responsiveness: 4 hours to respond to customer inquiries

The Challenge

Deliver an exceptional customer relationship experience in a dynamic environment, ensuring seamlessness and quality at every stage of the customer journey—from first contact to crisis management.

The Objective

Develop a high-performing omnichannel customer service capable of handling a large volume of interactions, while guaranteeing a consistent experience across all channels and strengthening customer relationships through an agile and innovative approach.

Key Levers for Success

1. Multichannel Customer Engagement

Provide a seamless and fluid relationship across all contact channels: phone, email, social media, etc.

2. Proactive response to sensitive situations

Manage critical events with agility, such as product recalls, health crises, or customer incidents.

3. Omnichannel Performance

Unify and optimize various interaction channels to ensure service quality and adherence to processing deadlines.

4. Continuous Innovation via Social Media

Leverage data from social networks to adjust services in real time and respond precisely to customer expectations.

Our Approach

Armatis deployed an agile, customer-centric organization, combining human expertise and advanced technology to deliver a high-quality omnichannel customer relationship.

Cell-Based Organization and Dedicated Expertise

Specialized Team: 20 expert advisors trained on products and brands, providing premium customer service.

Social Media Monitoring

Active monitoring of influential social networks and conversations for proactive management of customer expectations.

International Coverage

Balanced distribution between local and global teams to ensure responsive and relevant service, regardless of where requests originate.

Continuous Innovation and Flexibility

Dedicated CRM Interface: Integration of the Armatis platform with the brand’s digital ecosystem for seamless interaction management.

Guaranteed Responsiveness

Active monitoring of influential social networks and conversations for proactive customer expectation management.

Ongoing Transformation

An organization focused on collective exploration and innovation, ensuring continuous improvement of processes and the customer experience.

Results Achieved

Relationship Excellence: 95% service quality and ultra-competitive response times for handling customer interactions (mail, email, social media).

Customer Satisfaction: High satisfaction rates thanks to swift management of complaints and requests across all channels.

Omnichannel Innovation: Smooth, proactive management of social media, positioning the brand as a leader in customer engagement on these channels.

Crisis Management Mastery: Ability to respond rapidly to crisis situations while maintaining a high level of service.

Ready to deliver a premium omnichannel customer experience?

Discover how we can optimize your relationship strategy with an innovative, tailor-made model..