Armatis, a French pioneer in customer experience, has announced the appointment of Imen Ben Hassine Salloum as Performance Director. With a strong background and extensive experience in customer relations, Imen Ben Hassine Salloum has held many operational roles, giving her a comprehensive understanding of the customer relationship value chain before moving to strategic responsibilities, both in France and internationally, including Lebanon and Madagascar.
In her new role, Imen Ben Hassine Salloum will focus on accelerating the industrialization of performance and management tools, strengthening synergy between production teams and support functions, and fostering a company-wide culture emphasizing clear indicators, operational efficiency, and human value. Her deep knowledge of onsite challenges and client expectations gives her a 360° perspective on the profession.
“In joining Armatis, I am choosing a company that combines strong professional expertise with a clear ambition: putting customer experience at the heart of transformation. It’s also about helping build a Performance Directorate able to steer change. In a constantly evolving environment, my mission will be to create a clear, replicable framework that connects indicators, decisions, and frontline realities. Data, AI, and automation can be real drivers if integrated methodically and reliably. That’s the challenge: to make performance a solid, practical, and sustainable foundation to support Armatis’s transformation, remaining a strong asset, now and in the future.”
— Imen Ben Hassine Salloum, Performance Director, Armatis“Imen’s arrival strengthens a key strategic direction in our organization. Her expertise in management, broad vision of the profession, and hands-on experience in customer relations will be invaluable as Armatis evolves in the coming years.”
— Franck Berthier, Deputy CEO, Armatis
About Armatis
A French pioneer in customer experience, Armatis has been helping companies and institutions optimize their customer journeys and outsource business processes for more than 35 years, both in France and internationally. Committed to value creation, customer satisfaction, and technological innovation, the group offers tailor-made solutions supported by a human–technology–data ecosystem. Armatis works in sectors like banking, insurance, energy, retail, and public services. With 10,000 employees across 23 sites in 5 countries (France, Portugal, Tunisia, Poland, Bulgaria), the group serves over 300 clients and posts annual revenue of €220 million.
For more information, visit our website: www.armatis.com
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