How a leading e-commerce player multiplied its commercial results by ten

Context

For over ten years, a major name in e-commerce and home improvement has relied on Armatis to manage and optimize its multichannel customer relationship.
Initially focused on first-level customer service (information, after-sales support, online reputation, handling complex cases, in-store interface), the partnership gradually evolved toward a more strategic approach, incorporating customer retention, sales, and support for digital journeys.


In 2020, the service expanded to include dedicated interior design spaces.

Results

Commercial results multiplied tenfold between 2016 and 2020

Over 40% conversion rate on quotes supported by Armatis

Implementation of NPS tracking to drive customer satisfaction and streamline journeys

Extension of scope to interior design projects (kitchens, bathrooms, storage)

Sector

E-commerce & Retail

Scope & channels

Phone, email, chat, social media, online reputation management, in-store interface

Challenges

  • Maintaining service quality amid strong seasonality
  • Managing volume fluctuations while maintaining operational performance
  • Optimizing accessibility and average handling times
  • Driving sales momentum at every customer contact
  • Simplifying customer journeys and strengthening store support

Objectives

  • Professionalize customer service with high expertise across all customer journeys
  • Foster sales momentum at every interaction and maximize sales opportunities
  • Optimize seasonal resource management with flexibility
  • Enhance customer satisfaction and strengthen loyalty
  • Simplify customer journeys to reduce friction and accelerate conversions
  • Showcase product innovations, notably 3D design services
  • Conduct detailed performance analysis through NPS and business indicators

Armatis solution

A tailored setup combining operational excellence and sector expertise.

Comprehensive customer service

Information, sales, after-sales, loyalty, online reputation.

Teams trained in industry-specific technical skills

Able to serve both consumers and professionals.

Omnichannel approach

Ensuring seamless relations across all touchpoints.

Performance management

Through business indicators and sales targets.

Proactive store support

and streamlined order processes.

Armatis transformed a cost center into a profit center with a strong sales culture and performance-driven advisors.

Results

Exceptional commercial growth

Tenfold performance increase in four years driven by better leverage of every customer contact.

Conversion rates above 40%

The specialized retailer achieves record conversion levels on client projects.

Sustained customer satisfaction

Continuous improvement through NPS and experience metrics.

Agility with seasonal peaks

Teams rapidly adjust to maintain high service standards during busy periods.

Successful adoption of digital tools

3D design solutions integrated seamlessly into the customer journey.

Key success factors

Deep industry expertise

Advisors understand technical challenges and provide tailored advice.

Integrated commercial approach

Every contact is an opportunity to create value and strengthen the relationship.

Precise, measurable management

Clear indicators guide performance and continuous improvement.

Flexibility and responsiveness

Organization adapts quickly to market fluctuations and end-customer needs.

Strong, evolving partnership

Over ten years of collaboration based on trust, transparency, and results.

Support for digital transformation

Proven expertise deploying innovative tools enhancing customer experience.

Armatis difference

Armatis’ approach balances performance, proximity, and customer commitment. Every solution is designed to generate value at each interaction by combining human touch with commercial efficiency.

Expert teams trained in the client’s brand and values

Advisors fully integrated through ongoing training and product knowledge, delivering seamless and coherent customer experiences.

Long-term committed partner

Armatis goes beyond managing flows, it builds a true partnership based on performance, innovation, and customer loyalty.

Business-focused vision

Each interaction uncovers opportunities to enhance the brand, identify needs, and drive measurable commercial growth.

Continuous adaptation to volume variations

Armatis swiftly adjusts resources based on peak activity, ensuring consistent service quality and responsiveness year-round.

Interested in turning your customer service into a driver of commercial performance?

Discover how Armatis can support your growth.

Black Friday, holidays, sales, or unexpected peaks: Armatis helps you manage critical volumes, adapt your resources, and maintain customer quality.

Join the leaders who trust our multilingual and technological expertise.