How a leading mutual insurance provider multiplied its commercial performance

The context

A French leader in retirement solutions for professionals wanted to boost the performance and quality of its B2B outbound campaigns. The goal: maintaining a premium customer experience while accelerating growth in a highly competitive market.

Results

service quality rate
0 %
quality score
0 %

Industry

Mutual insurance (B2B)

Scope & channels

Multichannel

Client objectives

  • Challenge and improve its own customer relationship quality, with customer satisfaction as a core priority.

  • Strengthen its position as a leader in lasting, positive customer experience within its sector.

The implemented solution

A dedicated core team throughout the year

A permanent, expert team was set up to ensure the stability and continuity of service delivery all year long.

A custom API for lead management

A tailor‑made API was developed to streamline the capture and tracking of leads, improving coordination with the client’s CRM.

Multichannel follow‑ups to boost conversion

A combined outreach strategy using SMS, email, and voicemail reminders was deployed to increase appointment attendance and conversion rates.

Faster validation through electronic signature

E‑signature was integrated into the sales process to secure and accelerate file approvals.

Tailored sales scripts and rigorous monitoring

Sales arguments were adapted to meet professional client expectations, paired with daily check‑ins and structured governance to ensure precision and consistency.

Achieved results

Observed service quality: 95%, proving strong process control and a consistent customer experience.

Lead utilization rate: 65%, reflecting efficient file management and high‑quality data.

Average contact rate: 35–40%, showing effective targeting and a relevant calling strategy.

Quality score: 82%, confirming strong appreciation from end customers.

Key success factors

Experienced core team

A group of dedicated advisors ensuring consistent service quality throughout the year.

Fast validation process

E‑signature integration accelerated both commercial conversion and commitment security.

High‑performing multichannel follow‑up

Coordinated use of SMS, email, and voicemail increased appointment attendance and conversion rates.

Custom API

Automated lead capture and real‑time CRM integration enhanced operational efficiency.

Personalized arguments

Scripts systematically tailored to each segment and target, ensuring relevance and impact.

Collaborative governance and daily feedback

Co‑construction of methods with the client and continuous sharing of insights and best practices.

The Armatis difference

The right blend of human expertise, technology, and data innovation

A dedicated team supported by advanced digital tools and CX analytics platforms, delivering tangible, measurable results.

Capability to drive growth and innovation

Focus on quality, organizational agility, and rapid integration of new solutions aligned with each client’s strategic goals, while ensuring data confidentiality and full brand alignment.

A proven customer‑centric methodology

Mapping customer journeys, redesigning processes, leading transformation projects, and continuously monitoring performance KPIs (NPS, CSAT, conversion rates).

Sector expertise

Recognized experience in mutual insurance, health, pension, and B2B sectors, allowing precise understanding of key business challenges.

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