How a B2C Auto Finance Player Grows Its Insurance Portfolio

The Context

A major player in consumer auto financing wanted to grow complementary insurance sales while securing customer relationships with individuals.
Since 2017, it has relied on Armatis to operate a system covering sales, retention, and back-office management.

Results

of files processed with argued contact, ensuring efficient and qualified customer interactions.
0 %
contact-to-conversion rate, reflecting optimized conversion through a carefully crafted customer experience.
Over 0 %

Sector

Banking & Insurance – B2C

Scope & Channels

Back-office management
Portfolio sales and management

Objectives

  • Increase subscription rates to complementary insurance without harming customer experience.

  • Better detect multi-equipment opportunities within the existing customer base.

  • Ensure regulatory compliance and industry expertise in a demanding banking/insurance environment.

The Challenge

Build, within an outsourced scope, a sales force capable of balancing commercial performance, advice, and regulatory requirements (IAS), while remaining agile enough to match campaign rhythms, follow-ups, and offer evolutions.

Solution Implemented

Combined Sector Expertise

A blend of best practices and banking/insurance-specific methodologies.

Tailored Support

A dedicated project and management team, reinforced by an insurance specialist, supports each client with flexibility and precision.

Balanced Sales-Service-Advice Dynamic

A harmonious approach combining commercial development and service quality, without aggressive pressure on portfolios.

Optimized Production Plan

An effective production plan crafted considering client challenges, including disengagement management and follow-up optimization.

Precise Performance Monitoring

Rigorous tracking with team coaching, action plan controls, and regular adjustments to ensure commercial objectives are met.

Client Benefits

Boosted Sales and Secured Satisfaction

A managed system increases insurance sales while ensuring policyholder satisfaction and loyalty.

Optimized and Multi-Equipped Portfolio

Systematic opportunity detection better valorizes the existing portfolio through relevant multi-equipment proposals.

Perceived Compliance and Professionalism

Final customer interactions reflect high compliance and professionalism levels, building trust.

Concrete Results

Argued contact rate ≥70% of files processed.

Transformation rate ≥15% of argued contacts.

Key Success Factors

Expert and Certified Team

IAS-certified team, regularly trained, ensures compliance and quality advice delivery.

Structured Opportunity Detection

Structured process identifies opportunities to maximize portfolio value, especially via multi-equipment.

Personalized Commercial Approach

Commercial proposals precisely tailored to real customer needs for better fit.

Agile and Innovative Support

Proactive agile support with multiple POCs (speech analytics, satisfaction surveys, etc.), followed by solution industrialization.

The Armatis Difference

From Field to Data

Banking/insurance expertise + data-driven management = converting recommendations without portfolio aggression.

Beyond Call Centers

IAS-certified teams embodying Sales/Service/Advice with premium consultative approach.

Scalability Without Compromise

From POC to industrialization in weeks, with sizing matching your volumes while protecting policyholder LTV.

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