How a B2B Healthcare Provider Secured Its End to End Customer Journey

Context

A B2B healthcare provider needed to renew a large equipment fleet, maintain service quality, and support professional users across the entire value chain, including assistance, after‑sales service, renewal, and commissioning.
This operation required a precise commercial approach designed to preserve the existing portfolio, along with proven multichannel coordination.

Results

Industrialized quality trajectory supported by targeted satisfaction surveys and continuous improvement loops.

End‑to‑end operational coverage with expert incident resolution.

Reliable processing supported by co‑developed technical solutions and managed through a unified CIM.

Industry

B2B Healthcare

Scope and Channels

Multichannel Customer Relationship Operations

Objectives

  • Secure the reliability and safety of all treatments and transactions related to professional user journeys.
  • Reduce friction during key moments to restore trust in the solutions.
  • Standardize customer relationship management and accelerate request resolution.

The Challenge

Manage a market‑wide renewal at scale while guaranteeing service continuity and quality across heterogeneous inbound and outbound flows, without degrading the professional user experience.

Solution Implemented

Dedicated Advisor Team

A dedicated team of multi‑skilled advisors operating through all channels, based on a model proven for twenty years.

Strategic Satisfaction Study

A strategic satisfaction study supported by targeted surveys and iterative action plans.

Technical Excellence and Long‑Term Value

Application solutions and value‑creation systems co‑designed to ensure efficiency and reliability.

Customer Interaction Management

Deployment of a Customer Interaction Management (CIM) system for unified management and data qualification at every point of the journey.

 

Diagnosis and Prioritization

Comprehensive expertise to identify and resolve breaking points.

Client Benefits

Reinforced Continuity and Reliability

A dedicated incident‑resolution capability combined with unified steering ensures optimal continuity of service and stronger perceived reliability.

A Smoother User Experience

Friction points are reduced and key moments become simpler and more fluid, resulting in a more consistent and professional experience.

Data‑Driven Decision Making

Qualified data and satisfaction insights accelerate decision making and support more targeted actions to maximize performance.

Tangible Results

Streamlined processes with a high rate of reliable handling, supported by the client’s IT department.

Measured reduction in breaking points and continuous improvement of associated commercial performance.

Human and technological alignment enabling adherence to deployment and resolution timelines.

Key Success Factors

Co‑construction Focused on Efficiency

Technical solutions developed collaboratively to ensure reliable and efficient processing.

Unified CIM for Data‑Driven Management

A unified information system that leverages data at every stage to guide continuous process improvement.

Integrated Satisfaction Survey

Targeted feedback integrated into an active and ongoing quality improvement framework.

Multi‑Level Expertise

Experienced experts at all stages ensure long‑lasting reduction of breaking points and improved service continuity.

The Armatis Difference

Field Culture and Data‑Driven Management

A unique combination of operational field expertise and data‑driven governance through CIM and surveys ensures continuous performance optimization.

Adaptable Model for B2B Healthcare

A proven and flexible solution designed to cover the entire relational value chain in B2B healthcare.

Agility and Tailored Deployment

Each project benefits from tailored solutions, rapidly mobilized teams, and the ability to scale during volume peaks to ensure uninterrupted service.

Solve your customer operations challenges now

Discover how we can optimize your relational strategy with an innovative, tailor‑made model.

Black Friday, holidays, sales, or unexpected peaks: Armatis helps you manage critical volumes, adapt your resources, and maintain customer quality.

Join the leaders who trust our multilingual and technological expertise.