For more than ten years, a major consumer finance institution has relied on Armatis to manage its outbound commercial calling campaigns focused on revolving credit.
The goal is to activate unused credit reserves, reconnect with inactive or dormant customers, and convert these contacts into additional revenue while maintaining a high‑quality customer experience and full compliance.
Better monetization of the existing portfolio, thanks to the transformation of previously dormant customers into active ones.
A measurable ROI on revolving credit, with a 20% to 25% increase in activated reserves.
B2C Financial Services
Balancing commercial intensity with strict regulatory requirements in a sector where revolving credit is highly sensitive in terms of perception and reputation.
All of this, while maintaining an outbound strategy that remains effective, personalized, and respectful of customer contact preferences.
A unique blend of human expertise, advanced technology, and regulatory rigor.
Outbound specialists trained specifically on revolving credit and the regulatory framework.
Robust configuration, campaign automation, smart database pooling, and precise reporting for optimal daily performance management.
Full adherence to decrees and legal requirements, with scripts and contact flows aligned with the client’s compliance standards.
Fine‑tuned management of timing, frequency, and targeting, with continuous adjustments to calling strategies.
Targeted campaigns on dormant customers and warm leads.
Tools configuration, automation, database pooling, and shared performance tracking.
Precise parameter settings, call strategy definition (frequency, time slots), and proactive SMS sending.
Continuous performance analysis and dynamic adjustment of call plans.
Tests, POCs, and ongoing adjustments identify the best practices prior to scaling.
Concrete KPIs that maximize revolving credit utilization and activated reserves, delivering +20–25% incremental gains.
10 years of collaboration to co‑build increasingly efficient campaigns.
Real financial gains, reduced churn, and a secure experience within a fully controlled framework.
Ability to combine innovation (POCs, new calling strategies, proactive SMS) with strict regulatory compliance.
Continuous adjustments to frequencies, schedules, and targeting to maximize performance while avoiding over‑solicitation.
Co‑construction of campaign scenarios, full transparency on KPIs, and a constant focus on performance and brand protection.
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