How a European banking player optimizes its commercial performance with Armatis

Accelerating prospecting and service quality in a demanding banking environment.

Results

Significant increase in conversion rates

Reduced processing time and customer friction

Rapid campaign deployment

Continuous quality improvement

Industry

Retail banking & financial services

Since

2021

Location

Poland

CONTEXT

A fast-growing banking player

A major European banking player, committed to developing its credit and bank card offerings, wanted to strengthen its prospecting capacity while maintaining a high level of compliance and trust.

Faced with evolving customer expectations, increasing campaign volumes, and a growing need for agility, the institution chose Armatis to operate a high-value outbound calling solution.

Objectives: gain commercial performance, streamline transfers to internal advisors, and accelerate marketing campaign deployment.

Since 2021, Armatis has become a strategic partner, with a dedicated team in Central Europe.

Ensure consistent quality on sensitive products

The information transmitted had to be perfectly mastered, clear, and compliant.

Combine commercial performance & compliance

An essential balance in the banking sector.

Accelerate campaign launches

Need for a partner capable of starting in just a few days, adjusting teams, and quickly testing new scripts.

Continuously adapt to process changes

The client regularly modifies its internal rules and processing flows.

SCOPE & CHANNELS

The activities entrusted to Armatis

Armatis handles a set of high-value commercial and relational activities, covering the entire pre-sales and customer qualification cycle.

B2C outbound calls

  • Prospecting as part of commercial campaigns
  • Presentation of banking offers (loans, cards, associated services)
  • Customer needs qualification
  • Pre-validation and transfer to internal bank advisors
  • Follow-up and nurturing of commercial opportunities

Pre-sales and commercial qualification

  • Customer identification (simplified KYC compliance)
  • Verification of essential data
  • Promotion of offers tailored to the customer profile
  • Advisory posture, focused on trust and education

Commercial collaboration & marketing campaigns

  • Participation in building scripts, workflows, and sales pitches
  • Agile deployment of commercial campaigns
  • Rapid adjustments based on field feedback
  • Continuous process optimization with client teams

Call transfer management

  • Routing prospects to internal bank advisors
  • Streamlining the transition from pre-sales to final sale
  • Reduction of friction and improvement of conversion rates

Secure operational support

  • Strict compliance with banking standards
    Interaction traceability
  • Sensitive data confidentiality
  • Implementation of documented and audited processes
SOLUTIONS

The solutions deployed by Armatis

1. Experienced commercial team

Advisors trained in banking market specifics, compliance rules, and responsible sales techniques.

2. Co-construction of processes

Armatis works closely with the client’s marketing, compliance, and sales teams to create:

  • tailored scripts,
  • personalized sales pitches,
  • compliant and engaging call journeys.

3. Flexible structure dedicated to outbound calls

  • contracts tailored to the local market,
  • high agility on volumes,
  • simple scaling during peak commercial periods.

4. Continuous optimization

Daily management, script adjustments, A/B testing, field feedback analysis.

RESULTS

Measurable performance

Thanks to this long-term collaboration, the banking player has observed:

Significant increase in conversion rate

Thanks to honed expertise and a stabilized commercial approach.

Reduction in processing time and customer friction

Transfers to internal bank advisors have become smoother.

Rapid campaign deployment

Armatis can mobilize teams in just a few days according to needs.

Continuous quality improvement

Thanks to an agile, managed, and continuously optimized setup.

KEY SUCCESS FACTORS

What makes the difference

Partnership based on trust and reliability

The collaboration is built on a long-term, transparent, and structured relationship, allowing the banking client to confidently rely on Armatis for sensitive commercial campaigns. This trust facilitates decision-making, rapid process adjustments, and constant team alignment.

Remarkable operational flexibility to accelerate campaign deployment

Armatis adapts staffing, scripts, and workflows in just a few days according to client needs. This agility ensures rapid launch of commercial campaigns, even in a banking environment where priorities frequently evolve.

Proven expertise in the European banking market and its commercial specifics

Dedicated teams perfectly master regulatory requirements, responsible commercial practices, and customer behaviors specific to the sector. This specialization enables delivery of reliable, compliant, and high-performing messaging.

Agile team focused on continuous workflow optimization

Armatis manages, tests, and regularly improves scripts, sales pitches, and processes to enhance interaction quality and commercial results. Experimentation is built into the setup, ensuring continuous and measurable improvement.

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