CLIENT STORY : RETAIL & E-COMMERCE

How a European Retail Leader Manages Customer Support Across 40+ Languages with AI

When a fast-growing retailer needed to serve customers across all of Europe from a single hub, Armatis delivered 95% customer satisfaction by the end of the second month.
SECTOR

Retail & E-commerce

LOCATION

Gdansk, Poland

TEAM

10–20 agents

PARTNER SINCE

2025

RESULTS
95%
CSAT by end of month two
40+
Languages covered by 10 agents

Day 1

Seamless onboarding, co-designed from scratch

Ready

Scalable model ready for high-season peaks
CONTEXT

A pan-European retailer, millions of customers, one customer support hub

Managing customer support across Europe means handling requests in French, German, Polish, Dutch, Swedish and dozens more. For a pan-European retail chain operating across multiple markets, email-based customer service had become a critical operational challenge: too many languages, too many inquiries, not enough infrastructure to handle them consistently.

Since 2025, Armatis has operated a dedicated multilingual customer support hub from Gdansk, Poland, one of Europe’s leading talent pools for multilingual profiles. A team of 10 to 20 agents handles the full scope of written customer inquiries across 40+ languages, using AI-assisted translation technology to maintain quality, tone consistency, and brand alignment at scale.

The result: 95% customer satisfaction achieved by the end of the second month of operations.

CHALLENGES

Four problems that don't have simple solutions

The language problem

Delivering high-quality written support in dozens of languages with a small, agile team. Not machine translation. Not approximations. Real, contextually accurate communication that reflects the brand’s tone.

The consistency problem

Maintaining accuracy and brand alignment across translated content at scale. One wrong word in a return policy explanation can become a customer complaint.

The speed-to-quality problem

Achieving high customer satisfaction from day one of operations, not after a 6-month ramp-up. The client had zero tolerance for a slow start.

The build-from-scratch problem

Designing tailored onboarding processes, training materials, and workflows with no existing template to work from. Every workflow had to be co-created with the client’s teams from the ground up.

SCOPE & OPERATIONS

What Armatis manages, every day

A dedicated team in Gdansk handles the full scope of written customer support across Europe. The operation runs entirely on email, a channel that demands precision, tone consistency, and fast turnaround.

  • Email-based back-office support covering more than 40 European languages
  • Management of customer inquiries from a centralized multilingual hub: orders, returns, product questions, complaints
  • AI-assisted written communication using Armatis’ proprietary contextual translation tool, ensuring responses are relevant, on-brand, and linguistically accurate
  • Low-volume, high-scope setup: approximately 10 agents covering a remarkably wide language range through smart process design and AI augmentation
SOLUTIONS

How we solved it

01

Proprietary AI translation, not off-the-shelf

Armatis’ in-house contextual translation tool preserves tone, handles brand-specific vocabulary, and adapts to the cultural context of each market. Agents work with AI, not around it.

02

Co-designed onboarding and training

Nothing was templated. Armatis worked directly with the client’s teams to build customized training materials, quality guidelines, and escalation workflows from the ground up.

03

Multilingual agents in AI-augmented workflows

Agents were selected and trained to work fluidly across languages using Armatis’ translation infrastructure, combining human judgment and AI efficiency.

04

A scalable model built for peak

Volume spikes during sales, product launches, and holiday periods can be absorbed without quality drops, thanks to a flexible resourcing structure.

WHAT MADE THE DIFFERENCE

Six factors behind a 95% satisfaction score

A demanding client, a fully engaged partner

High standards met consistently. No excuses, no approximations, continuous attention to quality levels.

A stable, quality-driven team

People who know the brand, know the processes, and deliver consistently. Stability is the foundation of multilingual quality.

Real multilingual expertise

40+ languages requires intelligent process design, the right technology, and agents who navigate cultural nuance. That is Armatis’ core expertise.

Onboarding as true collaboration

Co-ownership of process design and training accelerated time-to-quality and created shared standards from day one.

Progressive expansion capability

As the client grows into new markets, the operation can follow. New languages, new markets: the infrastructure is already in place.

Brand-aligned consistency

Every interaction reflects the brand. Consistency across 40+ languages is the product. Armatis treats it as such.

Ready to scale your customer support across Europe?

Whether you’re managing a multilingual operation, navigating a rapid expansion, or simply need a partner who can keep up with your standards, Armatis builds the team and the infrastructure to make it happen.

Black Friday, holidays, sales, or unexpected peaks: Armatis helps you manage critical volumes, adapt your resources, and maintain customer quality.

Join the leaders who trust our multilingual and technological expertise.