CX Horizon 2030: Armatis study on the future of customer relations

Anticipate tomorrow's disruptions: access performance levers and exclusive feedback from CX leaders to transform your customer service.

11 CX leaders interviewed

From key sectors: Retail, Energy, Luxury, Banking, Insurance, Automotive, Telecoms.

5 actionable convictions

To transform your CX strategy by 2030.

THE ASSESSMENT

At the dawn of 2026, customer experience is undergoing its deepest transformation.

Between customers saturated with digital, the explosion of generative AI, and an unprecedented quest for authenticity, CX decision-makers face major uncertainty. This study provides concrete answers.

How to integrate AI without destroying human value?

What are customers' real expectations by 2030?

How to turn your contact centers into growth engines?

WHAT YOU WILL DISCOVER

Concrete answers to pilot your transformation

01

Generative AI

How to use it as an exoskeleton to augment your agents, not replace them.

02

The human paradox

Why human interaction becomes the new strategic differentiator and how to leverage it.

03

The 2030 Customer

Their new behaviors, new demands, what they no longer tolerate.

04

The war for talent

The skills to recruit now to avoid being left behind.

05

The roadmap

5 convictions to prioritize your technology and human investments.

Download the study for free

Everything you need to know to prepare your CX strategy.

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WHAT THE STUDY REVEALS

Signals the market can no longer ignore

81%

of customers demand more human contact than before

The great realignment is underway.

70%

of customers ignore marketing messages

The future is not in automated bombardment. It lies in scarcity and relevance.

85%

of decision-makers see customer service as a profit center

The paradigm has shifted. Customer service is no longer a cost to cut, it’s a growth lever.

They built this study with us

Carole Brion

Customer Service Director

CARREFOUR

Christophe Famechon

B2C Customer Relations Director

SFR

Dominique Russo

Member Customer Experience Director

MACIF

Hugues Beaujouan

Customer Services Director

LVMH

Ludovic Le Pape

Development Director

MUTUAIDE

Malvina Prault

Customer Experience Director

SOLOCAL

Jean-Rémy Dudragne

Customer Experience Director

ENGIE

Thierry Suquet

Customer Experience Director

VOLKSWAGEN

Nathalie Ciornei

Omnichannel Distribution Director

MATMUT

Sandrine Beltran

Digital and Customer Relations Director

LA BANQUE POSTALE

Catherine Achouch

Customer Operations Director

VATTENFALL

Ready to Prepare Your CX Strategy for 2030?

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