Ecommerce Customer Service Guide: 7 Strategies to Satisfy, Retain Customers & Boost Sales

73% of customers switch brands after a bad experience. Discover the 7 levers to optimize your ecommerce customer service and boost sales. Share on In the hyper-competitive ecommerce world, most companies focus on customer acquisition. Yet this strategy often feels like filling a leaky bucket. The real challenge is not attracting customers, but retaining them. […]
Black Friday & Cyber Monday : 10 strategies top e-commerce leaders are deploying

Discover 10 concrete actions to maximize sales, boost average order value, and transform visitors into loyal customers during Peak Season. Share on The clock is ticking The Peak Season has evolved. It is no longer a sprint; it is a marathon that is currently entering its final, most critical lap. As you read this, shoppers […]
Customer relationship: the best strategies to attract and retain your customers

When your customers are as fickle as a playlist. Share on Imagine this: you’re scrolling through Spotify, creating a morning playlist with Beyoncé, then a workout playlist with French rap, and by evening, it’s all jazz. You switch between them without a hint of guilt. Welcome to the era of the “playlist customer.” According to the 2024 Consumer Voice Report, 76% of French consumers say they are less loyal […]
E-commerce: Anticipate seasonal peaks without compromising service quality

Seasonal peaks don’t happen by chance. Between anticipation, tools, training, and agility, discover how preparation—and the right partner—can turn pressure into sustainable performance. Share: The holiday rush, summer sales, Black Friday, back-to-school season… Every year, these key moments shape the e-commerce calendar. And every year, they bring the same challenge: how to handle massive increases […]
Black Friday: Turn your customer relationships into a growth engine

Black Friday: Turn your customer relationships into a growth engine Black Friday is no longer won with discounts alone. It’s won through experiences. In a saturated market, turning customer relations into a real strategic weapon can transform every interaction into a sales opportunity. Share: Black Friday has evolved beyond a storm of promotions. It’s now […]
Banking, Insurance, E-commerce, Public Sector: Why the Most Demanding Industries Outsource Customer Care

Share: In sectors where every interaction matters, missing a call, email, or message can cost far more than just a lost opportunity, it can impact reputation, customer loyalty, or even regulatory compliance. Facing these stakes, leading companies adopt a clear strategy: outsourcing their customer relationship management. But this is not simply about delegating to cut […]
How we helped a European telecom leader boosted its sales performance

Context A major European telecom operator chose Armatis to optimize its telesales activities and strengthen its customer acquisition strategy. With operations across multiple markets and a wide range of services (fiber, mobile, ADSL), the challenge was to maximize commercial performance while maintaining a high-quality customer experience. This 20-year collaboration demonstrates Armatis’ ability to adapt to […]
Is your customer service surviving the summer?5 strategies to turn the season into an opportunity

When vacations put your customer relationships to the test Share: Imagine it’s 4 PM on a Friday in August. your team is stretched thin because of vacations and suddenly swamped with calls. the air conditioning hums weakly as tension rises, and your most loyal customer has been patiently waiting on the phone for 25 minutes. […]
New Cyber Resilience Challenges in Customer Experience

As AI and cyber threats evolve, customer experience providers must strengthen cyber resilience, comply with EU regulations, and build trust through security and awareness.
Beyond HRIS: exploiting HR Data is no longer an option!

Data connected with Human Resources is still an underexploited treasure trove, despite the technological and digital means available. These days, companies hold large volumes of unused data that could well become significant performance drivers. Greater attention paid to such data has led to a change in Human Resources management over recent years, enabling a transition […]