Why and how do you manage multilingual customer relations?

In the digital age, providing a multilingual customer service is no longer regarded as a competitive advantage but rather as a sine qua non condition for satisfying and retaining customers and ensuring that each and every one of them receives the same quality of service, irrespective of their language, culture or location. The importance of […]

4 pieces of advice for effective, human digitisation of customer relations

The relationship between companies and their customers is constantly evolving. With development of communication channels and the consequent emergence of new usages, customers now have greater and more specific expectations. The acceleration of companies’ digital transformation has intensified this issue, and they must make every effort to keep up with the pace of innovation, avoiding […]

Amazonisation of services is no longer inevitable

It’s no secret that our society is riddled with contradictions in all areas – and consumption is no exception. Recent analyses demonstrate evolution towards a more local, sustainable and responsible approach that goes hand-in-hand with a kind of “search for meaning” observable above all among millennials, for whom a brand’s impact and image tend to […]

Customer Relations in a tourism sector tested by the crisis

Within a context severely affected by the health crisis, how are customer relations redefined within an industry where people matter most? Cancellations, grounded planes, border closures… The Covid crisis has brought its share of travails to the tourism sector. Brands, travellers and customer advisers alike have faced an unprecedented situation. Regarding customer relations, the proliferation […]

First Contact Resolution, the Customer Experience holy grail

In this digital age, many brands are offering their customers an omnichannel experience: calls, e-mail, live chat, social networks, messaging, etc. This strategy allows them to meet a strong expectation: proximity to the brand. Anytime, anywhere any device… Yes, but! 89% of consumers believe that getting a quick, accurate answer to their questions is the […]

The customer experience, a major concern for companies.

INIT carried out an innovative survey among 600 French customer relations companies and professionals on behalf of the 2020 Customer Strategy Show. The study*, which was carried out in partnership with AMARC (Association for Management of Customer Complaints) and the Sens du client blog, aims to: Here are its key findings 1- Encouraging planned investments […]