Post-Covid: making the customer experience a performance lever
After over a year of the current health crisis, what lessons can we learn about customer experience and relationships, and how can they be leveraged for future performance? In an increasingly competitive business environment, retaining current customers and attracting new ones is a central concern for all companies. Their efforts are usually focused on marketing […]
CX digital strategy: Combining experiential benefit with economic benefit
The digital customer experience has become a strategic issue. Customers are making increasing use of digital tools to get in touch with brands, make purchases, compare, request assistance, etc. Companies must therefore adapt their relationships and keep in step with changes in customers’ preferences. How do you go about digitising interactions? How do you make […]
The customer experience, a major concern for companies.
INIT carried out an innovative survey among 600 French customer relations companies and professionals on behalf of the 2020 Customer Strategy Show. The study*, which was carried out in partnership with AMARC (Association for Management of Customer Complaints) and the Sens du client blog, aims to: Here are its key findings 1- Encouraging planned investments […]
