Customer Relations: how far will the metaverse go?

It may have been born of science fiction but the metaverse is real enough today. Although it’s starting to arouse interest among brands and offer new opportunities, it also raises a great many questions. Arnaud Bouchaud, Armatis’ Director of Digital Solutions, enlightens us on the subject. The metaverse: let’s suggest a definition… From visionary 1990s […]

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