How a leading mutual insurance provider multiplied its commercial performance

The context A French leader in retirement solutions for professionals wanted to boost the performance and quality of its B2B outbound campaigns. The goal: maintaining a premium customer experience while accelerating growth in a highly competitive market. Results service quality rate 0 % quality score 0 % Industry Mutual insurance (B2B) Scope & channels Multichannel […]
Customer Relations: Training and Supporting Teams During Peak Season

Peak season is the ultimate stress test for customer service centers, where rapid training and team well-being become the keys to delivering an exceptional customer experience under intense pressure. Share on Black Friday. Christmas. The sales. For retail and e-commerce, these are the “moments of truth.” In just a few weeks, brands generate a huge part […]
Black Friday & Cyber Monday : 10 strategies top e-commerce leaders are deploying

Discover 10 concrete actions to maximize sales, boost average order value, and transform visitors into loyal customers during Peak Season. Share on The clock is ticking The Peak Season has evolved. It is no longer a sprint; it is a marathon that is currently entering its final, most critical lap. As you read this, shoppers […]
Movember: a global movement for men’s health

Share on Movember, a blend of “moustache” and “November”, is a global movement that began in Australia in 2003. Its goal is to encourage men to grow a moustache throughout November to raise awareness about critical men’s health issues, including prostate and testicular cancer, mental health, and suicide prevention. The moustache becomes a symbol for […]
Customer relationship: the best strategies to attract and retain your customers

When your customers are as fickle as a playlist. Share on Imagine this: you’re scrolling through Spotify, creating a morning playlist with Beyoncé, then a workout playlist with French rap, and by evening, it’s all jazz. You switch between them without a hint of guilt. Welcome to the era of the “playlist customer.” According to the 2024 Consumer Voice Report, 76% of French consumers say they are less loyal […]
How a leading e-commerce player multiplied its commercial results by ten

Context For over ten years, a major name in e-commerce and home improvement has relied on Armatis to manage and optimize its multichannel customer relationship.Initially focused on first-level customer service (information, after-sales support, online reputation, handling complex cases, in-store interface), the partnership gradually evolved toward a more strategic approach, incorporating customer retention, sales, and support […]
5 levers to deliver an outstanding customer experience during peak season

5 levers to deliver an outstanding customer experience during peak season Black Friday, sales, holiday rush. What if your busiest times became your best loyalty drivers? Share on High season in e-commerce, whether before the holidays, during discount periods or Black Friday, often feels like organized chaos. But it is also a make-or-break moment for […]
E-commerce: Anticipate seasonal peaks without compromising service quality

Seasonal peaks don’t happen by chance. Between anticipation, tools, training, and agility, discover how preparation—and the right partner—can turn pressure into sustainable performance. Share: The holiday rush, summer sales, Black Friday, back-to-school season… Every year, these key moments shape the e-commerce calendar. And every year, they bring the same challenge: how to handle massive increases […]
Black Friday: Turn your customer relationships into a growth engine

Black Friday: Turn your customer relationships into a growth engine Black Friday is no longer won with discounts alone. It’s won through experiences. In a saturated market, turning customer relations into a real strategic weapon can transform every interaction into a sales opportunity. Share: Black Friday has evolved beyond a storm of promotions. It’s now […]
ECOVADIS: Armatis renews its Gold Medal and raises its score

Share: Armatis reaffirms its commitment to corporate social responsibility (CSR) by once again achieving the EcoVadis Gold Medal, with an improved score of 79/100 compared to 76/100 in 2024. This result highlights the strength of our approach and our continuous improvement efforts. Already a Gold-rated company for several years, Armatis now strengthens its position among the top 4% of companies […]