Sales Peaks: The 3 Levers You Can Still Pull, Even After Launch
Your headcount is fixed for the sale period. Here are the levers that stay activable at any point to hold your CSAT, even mid-season. Share on Table of contents Even with fixed headcount, three things can still tip the peak one way or the other. Whether it’s the eve of a sale launch or the […]
Best Customer Support Outsourcing for E-commerce in Europe (2026)
The best customer support outsourcing partners for European e-commerce brands in 2026: WISMO, returns, peak season. Share on Table of contents Running an e-commerce brand in Europe means customers expect fast, accurate, on-brand support at any hour, during a flash sale, and right after a promotional email hits inboxes in five different languages simultaneously. The […]
How to Retain Customers After a Seasonal Sales Period: What Really Happens in the 30 Days After
The returns and support surge after a sales period decides customer retention, not the sale itself. Four concrete levers to turn that surge into loyalty. Share on Table of contents The sale itself doesn’t decide whether a customer comes back. The returns and support surge that follows it does. Not during the markdown period, when […]
How a European Retail Leader Delivers High-Quality Customer Support in 40+ Languages with AI-Powered Email Handling
CLIENT STORY : RETAIL & E-COMMERCE How a European Retail Leader Manages Customer Support Across 40+ Languages with AI When a fast-growing retailer needed to serve customers across all of Europe from a single hub, Armatis delivered 95% customer satisfaction by the end of the second month. SECTOR Retail & E-commerce LOCATION Gdansk, Poland TEAM […]
Should AI Decide What Your Customers Can Buy? A Strategic Issue for Marketplaces
Share on Taking into account the context of the Digital Services Act (DSA), false positives, and over-moderation: how marketplaces strike the right balance between AI and human judgment. Insights from Stéphanie Akriche, Armatis Head of International Sales. Table of contents Every marketplace that scales beyond a certain volume ends up facing the same inflection point: […]
How a leading marketplace structures its omnichannel customer support with Armatis
Ensuring accessibility, transaction security and user satisfaction on a high-traffic B2B and B2C platform. Quality of service A level maintained continuously through stable teams, in-depth training and daily performance management. 0 % Customer satisfaction CSAT measured directly after each interaction, reflecting the quality experienced by end users. 0 % Response time under 10 hours Requests […]
Social commerce: what TikTok Shop changes for your CX
Social commerce: your customers are buying on TikTok. Now what? TikTok Shop, affiliate creators, live shopping: social commerce is redrawing the European purchasing journey. What your marketing, sales and customer service teams need to change — now. Share on Table of contents Social commerce is no longer a trend to monitor. It is a structural […]
Customer Service Outsourcing in Retail and E-Commerce: Challenges and Best Practices
Brands and online merchants have everything to gain from a specialist BPO partner — provided they choose the right one. Share on Table of contents Retail and e-commerce are among the most demanding sectors for outsourced customer service. High volumes, sharp seasonality, multichannel complexity, and uncompromising expectations around speed: brands and online merchants have everything […]
5 levers to deliver an outstanding customer experience during peak season
5 levers to deliver an outstanding customer experience during peak season Black Friday, sales, holiday rush. What if your busiest times became your best loyalty drivers? Share on High season in e-commerce, whether before the holidays, during discount periods or Black Friday, often feels like organized chaos. But it is also a make-or-break moment for […]
How an e-commerce giant quadrupled customer satisfaction with Armatis
The Context An international marketplace, experiencing explosive growth and millions of active users with thousands of daily transactions, faced several strategic challenges: A sharp and constant rise in customer requests High-volume, time-consuming moderation needs Tightened security requirements to prevent fraud Extremely high user expectations for fast and high-quality responses A reputational risk to manage with […]