NPS: the metric that measures what your customers won’t tell you
The Net Promoter Score is one of the most widely used metrics in the world to measure customer loyalty. Created in 2003, adopted by thousands of companies, it relies on a single question. But reading it well, and using it well, is another story entirely. Share on Table of contents The Net Promoter Score (NPS) […]
The Complete Guide to Understanding, Calculating and Using the Net Promoter Score
The NPS is the world’s most widely used customer loyalty metric. One question, one formula, one score you can read at a glance. But used well, it reveals far more than a number. This guide covers everything: definition, calculation, interpretation, sector benchmarks and methods for moving the score over time. Share on Table of contents […]
Multilingual Customer Service Outsourcing: Your Competitive Edge
76% of your customers prefer to shop in their own language. Here’s what that means for your customer service. Share on Table of contents Outsourcing multilingual customer service is no longer reserved for large enterprises. It is now one of the most direct levers for entering new markets, reducing international churn, and turning customer experience […]
Contextual Intelligence: How AI Is Finally Moving from Automation to Real Personalization
The rise of generative AI fueled enormous expectations: hyperpersonalization, seamless interactions, instant resolutions. Share on Table of contents Consumers are more demanding than ever, and the gap between AI’s promises and on-the-ground reality persists. A quiet revolution is underway. To perform in 2026, organizations must take a decisive step: move beyond simple automation toward genuine […]
5 levers to deliver an outstanding customer experience during peak season
5 levers to deliver an outstanding customer experience during peak season Black Friday, sales, holiday rush. What if your busiest times became your best loyalty drivers? Share on High season in e-commerce, whether before the holidays, during discount periods or Black Friday, often feels like organized chaos. But it is also a make-or-break moment for […]
E-commerce: Anticipate seasonal peaks without compromising service quality
Seasonal peaks don’t happen by chance. Between anticipation, tools, training, and agility, discover how preparation—and the right partner—can turn pressure into sustainable performance. Share: The holiday rush, summer sales, Black Friday, back-to-school season… Every year, these key moments shape the e-commerce calendar. And every year, they bring the same challenge: how to handle massive increases […]
Black Friday: Turn your customer relationships into a growth engine
Black Friday: Turn your customer relationships into a growth engine Black Friday is no longer won with discounts alone. It’s won through experiences. In a saturated market, turning customer relations into a real strategic weapon can transform every interaction into a sales opportunity. Share: Black Friday has evolved beyond a storm of promotions. It’s now […]
Banking, Insurance, E-commerce, Public Sector: Why the Most Demanding Industries Outsource Customer Care
Share: In sectors where every interaction matters, missing a call, email, or message can cost far more than just a lost opportunity, it can impact reputation, customer loyalty, or even regulatory compliance. Facing these stakes, leading companies adopt a clear strategy: outsourcing their customer relationship management. But this is not simply about delegating to cut […]
NPS, CES, CSAT… Which Customer Experience Metrics Should You Choose?
Explore the essential indicators – NPS, CES, and CSAT – to measure and optimize customer experience. Learn how to use them effectively to build loyalty and boost business performance. Share on Table of contents NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) each measure a different dimension of customer experience: […]
How a European group revitalized its NPS and unified its multilingual customer service with Armatis
Context A European retail and fashion group chose Armatis to redesign the customer experience for its premium brands operating across several European markets. The starting point was delicate, with very low customer satisfaction levels threatening the group’s brand image. The collaboration began with a single brand. Thanks to rapid and tangible improvements, the partnership naturally expanded to include other brands in the portfolio. Key results in the first months […]
