Social commerce: what TikTok Shop changes for your CX

Social commerce: your customers are buying on TikTok. Now what? TikTok Shop, affiliate creators, live shopping: social commerce is redrawing the European purchasing journey. What your marketing, sales and customer service teams need to change — now. Share on Table of contents Social commerce is no longer a trend to monitor. It is a structural […]
Customer Service Outsourcing in Retail and E-Commerce: Challenges and Best Practices

Brands and online merchants have everything to gain from a specialist BPO partner — provided they choose the right one. Share on Table of contents Retail and e-commerce are among the most demanding sectors for outsourced customer service. High volumes, sharp seasonality, multichannel complexity, and uncompromising expectations around speed: brands and online merchants have everything […]