By 2030, Talking to a Human Will Be a Luxury Product

By 2030, Talking to a Human Will Be a Luxury Product · Armatis CX Horizon 2030 · Armatis Study By 2030, Talking to a Human Will Be a Luxury Product What our study of 11 French CX leaders reveals Where exactly should the line sit between AI and human by 2030? That’s the question we […]
Who Provides 24/7 Outsourced Support With AI and Human Agents in Europe?

Which providers genuinely combine AI and human agents for 24/7 customer support in Europe? An honest comparison. Share on Table of contents Most providers do one half of this well and not the other. Some are pure AI chatbot platforms: fast and polished until a customer hits an edge case and nobody’s there to catch […]
How AI Lowers AHT Without Hurting FCR

AI doesn’t lower AHT by making advisors work faster. It lowers it by taking away what never needed them in the first place. Share on Table of contents After-call work, meaning writing up notes after each interaction, accounts for between 15% and 30% of an advisor’s total time depending on the organisation. A transcription and […]
Agentic AI in Contact Centres: Between the Promise and the Reality

Agentic AI is everywhere in conferences, analyst reports and vendor pitches. It exists, it works, and it already delivers measurable results in certain contexts. But between what it does in demos and what it actually deploys operationally in a contact centre, there is a gap that few articles take the time to measure honestly. This […]
Chatbot or Human Agent: The Right Tool at the Right Moment

Chatbots now handle 30% of customer service cases autonomously, according to Salesforce. But 61% of consumers still prefer a human agent for complex situations. This is not a contradiction: it is the map that every CX leader needs to learn to read. Share on Table of contents A chatbot responds in seconds, available 24/7, with […]
How Data and AI Are Transforming Quality Management in Contact Centres

Discover how AI and semantic analysis enable contact centres to analyse 100% of customer conversations and turn quality monitoring into a strategic performance lever. Share on Table of contents Contact centres typically analyse between 3% and 5% of their customer interactions. The remaining 95% disappear without ever being reviewed — not through lack of ambition, […]
Insurance: Automating without dehumanizing claims management

Automating insurance claims management: how to do it right When journey design makes all the difference Share on Table of contents Automating claims management is achievable, cost-effective, and fully compatible with European regulation — provided you do not focus solely on operational efficiency. Insurers who succeed at this transformation work on three dimensions simultaneously: the […]
Live Chat and Conversational AI: The Complete Guide to Transforming Your Customer Relationship

This guide gives you the keys to building a successful chat strategy—from human-AI hybridization to the optimization of your customer journeys. Share In a context where 72% of customer interactions now take place through digital channels (compared with just 11% in 2017), live chat has become a powerful differentiator. But between technology and human connection, […]